Media technology refers to the use of technological innovations in the circulation, storage, and production of media content. It covers everything from digital tools and platforms to systems that enable the creation, distribution, and consumption of media in today’s digital-first world. In this article, we explore the meaning of media technology and provide examples of digital media.

Given the broad nature of technology, it’s important to categorise this overarching term into different ‘sub-sectors’, taking into consideration the different market conditions of each and the relevant attributes.

We have defined six categorisations listed below – each of these will have different key performance indicators (KPIs) and factors that affect their success:

Pure technology – Traditional hardware, mechanical and IT services technologies
Clean/green technology – Technology with a focus on producing low carbon/renewable energy effect or assisting/increasing efficiency of current processes and methods
Fintech – Technology for the financial services industry
Bio technology – Technology which focuses on healthcare and diagnostics
Gaming technology – Technology for the development of games
Media technology – Technology which disseminates, stores or produces media content

There is a lot of debate about what a ‘media technology’ company is and how it should be defined. Some say that the definition is too vast or too complex to cover in one sentence, some call it ‘new media’ or ‘digital’, which again adds new complexities to the definition.